Client: Les Mills International

Case Study Template

Role
Lead Product Designer
TEAM
Design, Engineering, Product, Marketing, Growth, QA
Platform
iOS, Android

Client: Les Mills International
Role: UX Lead
Project Phases: 2021 & 2023
Platforms: Web, iOS, Android

Energetic female fitness coach jumping with arm raised, promoting Les Mills+ Coach customized workout program.
01 — Overview

Add Heading here

RMS is one of the world's fastest-growing property management platforms, used by holiday parks, caravan resorts, hotels, and specialist facilities across 70 countries.
For physical sites — campgrounds, caravan parks, glamping resorts — letting guests choose their exact spot is core to the booking experience. The old map system was broken. I was brought in to replace it entirely.
The solution shipped globally. Retention improved for properties using the maps feature. The prototype became an active sales tool to win new customers.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

Side-by-side webpage screenshots showing Les Mills Coach online fitness program with expert coach profiles, workout plans, progress tracking, testimonials, pricing packages, and FAQs.

Designs

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80+

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

01 — Overview

Add Heading here

RMS is one of the world's fastest-growing property management platforms, used by holiday parks, caravan resorts, hotels, and specialist facilities across 70 countries.
For physical sites — campgrounds, caravan parks, glamping resorts — letting guests choose their exact spot is core to the booking experience. The old map system was broken. I was brought in to replace it entirely.
The solution shipped globally. Retention improved for properties using the maps feature. The prototype became an active sales tool to win new customers.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

Do you work with startups or larger companies?

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Related Projects

Laptop and smartphone displaying Les Mills Coach fitness app with a woman on a stationary bike and a female coach dancing in front.

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Laptop tilted on a concrete block displaying a website with the text 'Culture with impact.' and various images of people and activities.

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Energetic female fitness coach jumping with arm raised, promoting Les Mills+ Coach customized workout program.
Side-by-side webpage screenshots showing Les Mills Coach online fitness program with expert coach profiles, workout plans, progress tracking, testimonials, pricing packages, and FAQs.

Designs

Case Study — Pushpay

Campaign Dashboard

Role
Senior Product Designer
TEAM
Design, Engineering, Product, UX Research
Platform
Responsive Web

Client: Les Mills International
Role: UX Lead
Project Phases: 2021 & 2023
Platforms: Web, iOS, Android

01 — Overview

A dashboard built for decisions, not reports

Pushpay is a giving and engagement platform trusted by 8 of the 10 largest churches in the US. When organisations run pledge campaigns, multi-week fundraising drives with goals, timelines, and donor commitments, they had no dedicated tool to manage them.
This project was a net-new feature: a real-time campaign dashboard giving church administrators a single place to track pledges, collections, giver progress, and campaign momentum. Zero to shipped in 3 to 4 months.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

02 — The Problem

Manual tracking, invisible momentum

Church administrators were running pledge campaigns with no dedicated tool. Tracking givers, pledges, collections, and progress toward goals was done manually across disconnected sources. Decisions were slow. Lapsed donors went uncontacted. Campaign momentum was invisible. They needed one place. Real-time. Visual. Built for fast decisions.

03 — research and discovery

Five numbers that couldn't be negotiable

Full design sprint. Understand, Sketch, Decide, Prototype, Test. Methods included usability testing, surveys, tree testing, and card sorting. The goal: understand what administrators needed to see, and in what order.
Five data points emerged as non-negotiable:

- Total Givers
- Total Pledged
- Total Collected
- Total Raised
- Goals Set

Everything else was secondary. Tree testing and card sorting established the hierarchy: campaign level, giver detail, transaction layer.

04 — DEsign

Component-first, then composed

Lean and component-driven
I split the work into independently deliverable components — campaign states, data modules, giver tables, pledge flows, each designed and tested before being composed into the full experience.

Making data feel alive
Key metrics were animated with progress ring interactions, prototyped in Principle. Numbers on a screen feel like a report. Animated rings feel like a living campaign. For administrators emotionally invested in their outcomes, that distinction matters.

Donor-facing pages
The public landing page was designed to convert interest into action. Total raised, goal progress, top donors, community comments. Social momentum built into the experience

05 — outcomes

Shipped and adopted

  • Shipped to Pushpay's global church customer base, including enterprise clients across the US. Adopted as a core feature of the platform.
  • Campaign administrators gained a single real-time view of pledge progress for the first time — replacing manual tracking across disconnected sources. Stakeholder and product leadership response was strong.
  • The build moved fast, decisions were made early. Design system components contributed to the shared library, reducing design debt on future campaign-adjacent features.
06 — reflection

What we learnt

  • The temptation with financial dashboards is to surface everything. The discipline is knowing what to hide.
  • Tree testing did the heavy lifting early. By the time we reached high fidelity the hierarchy was already validated. The build moved fast.
  • The micro-animations were a small detail with an outsized effect. Worth fighting for.
140%

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

80+

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

01 — Overview

Add Heading here

RMS is one of the world's fastest-growing property management platforms, used by holiday parks, caravan resorts, hotels, and specialist facilities across 70 countries.
For physical sites — campgrounds, caravan parks, glamping resorts — letting guests choose their exact spot is core to the booking experience. The old map system was broken. I was brought in to replace it entirely.
The solution shipped globally. Retention improved for properties using the maps feature. The prototype became an active sales tool to win new customers.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

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