Client: Les Mills International

Gigacom Case Study

Role
Lead Product Designer
TEAM
Design, Engineering, Product, Marketing, Growth, QA
Platform
iOS, Android

Client: Les Mills International
Role: UX Lead
Project Phases: 2021 & 2023
Platforms: Web, iOS, Android

Energetic female fitness coach jumping with arm raised, promoting Les Mills+ Coach customized workout program.
01 — Overview

Add Heading here

RMS is one of the world's fastest-growing property management platforms, used by holiday parks, caravan resorts, hotels, and specialist facilities across 70 countries.
For physical sites — campgrounds, caravan parks, glamping resorts — letting guests choose their exact spot is core to the booking experience. The old map system was broken. I was brought in to replace it entirely.
The solution shipped globally. Retention improved for properties using the maps feature. The prototype became an active sales tool to win new customers.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

Side-by-side webpage screenshots showing Les Mills Coach online fitness program with expert coach profiles, workout plans, progress tracking, testimonials, pricing packages, and FAQs.

Designs

140%

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80+

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

01 — Overview

Add Heading here

RMS is one of the world's fastest-growing property management platforms, used by holiday parks, caravan resorts, hotels, and specialist facilities across 70 countries.
For physical sites — campgrounds, caravan parks, glamping resorts — letting guests choose their exact spot is core to the booking experience. The old map system was broken. I was brought in to replace it entirely.
The solution shipped globally. Retention improved for properties using the maps feature. The prototype became an active sales tool to win new customers.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

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Laptop and smartphone displaying Les Mills Coach fitness app with a woman on a stationary bike and a female coach dancing in front.

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Laptop tilted on a concrete block displaying a website with the text 'Culture with impact.' and various images of people and activities.

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Energetic female fitness coach jumping with arm raised, promoting Les Mills+ Coach customized workout program.
Side-by-side webpage screenshots showing Les Mills Coach online fitness program with expert coach profiles, workout plans, progress tracking, testimonials, pricing packages, and FAQs.

Designs

ecoportal

ecoPortal Mobile App

Role
Lead Product Designer
TEAM
Product Managment, SEO, Engineering and Design
Platform
Mobile

Client: Les Mills International
Role: UX Lead
Project Phases: 2021 & 2023
Platforms: Web, iOS, Android

01 — Overview

Built for the field, not the desk.

ecoPortal is a health and safety platform used by enterprises across NZ, AU, and the UK. The mobile app had been built by copying the web interface directly onto mobile. Frontline workers had quietly stopped using it.
,Over 12 months I led the redesign from the ground up. Stripping back the complexity to simplify the 80% of tasks that mattered most in the field.50% of users shifted from desktop to mobile within 6 to 8 months of launch.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

02 — The Problem

An experience built for the wrong screen.

ecoPortal's mobile app was a direct copy of the web platform. Frontline workers rejected it. Desktop became the default.
For a safety platform, that was a critical failure. Workers needed to log incidents, complete checks, and manage compliance in the field. An app they wouldn't open meant safety data that never got captured.
The business was losing customers it couldn't afford to lose.

Workshops
Current state sign up
Current state sign up
03 — research and discovery

One finding that changed everything.

Two tracks running in parallel: quick-win identification to build early momentum, and qualitative and quantitative research to inform the deeper redesign. The core finding: 80% of users needed a small set of tasks done quickly. The app was making those tasks harder than anything else they used. That reframed the brief. This wasn't a UI refresh. It was a prioritisation problem. Eliminating friction for the majority became the design mandate.

04 — Design

Strip back, iterate fast, build for the 80%

Remove before you redesign. The web interface had been transplanted onto mobile with no translation. The redesign started by mapping what users actually needed on mobile and cutting everything else. Every screen we removed was a conversation. The ones worth having.

Momentum through quick wins. An early UI refresh delivered visible improvements fast, building internal confidence and keeping the business bought in while the deeper UX work progressed.

Agile, continuous, no big reveals. Two-week sprints with the engineering team meant designs were tested and refined constantly.

Design system built to last. I built and maintained the mobile design system throughout, ensuring consistency across every screen, state, and interaction as the product scaled. It became the foundation that the engineering team could build from confidently.

05 — outcomes

From abandoned to adopted.

  • 50% of users shifted from desktop to mobile within 6 to 8 months of launch.
  • Core task completion improved for the 80% of workflow users who needed it most.
  • Mobile engagement habits formed where none had existed before.
06 — reflection

What I'd do differently and defend

  • The engineering partnership was the difference. Alignment from day one meant we moved fast without breaking things. That's what made a 12-month timeline achievable.
  • If I ran it again, I'd push harder for formal usability benchmarking before the redesign started. The outcome data is strong. Sharper pre and post measurement would have told a more complete commercial story.
140%

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

80+

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

01 — Overview

Add Heading here

RMS is one of the world's fastest-growing property management platforms, used by holiday parks, caravan resorts, hotels, and specialist facilities across 70 countries.
For physical sites — campgrounds, caravan parks, glamping resorts — letting guests choose their exact spot is core to the booking experience. The old map system was broken. I was brought in to replace it entirely.
The solution shipped globally. Retention improved for properties using the maps feature. The prototype became an active sales tool to win new customers.

Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

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